Skip to main content

Posts

Showing posts from October, 2007

Product Environmental Claims - Overselling, or sowing seeds for the future?

Only four years after Sen. Inhofe (R-Okla) attempted to label Global Warming as a hoax the business world seems to have embraced environmental sustainability so thoroughly that 'green' has become the new 'black' in marketing. Intel, AMD, VMware, Microsoft and many others have developed green facets to their advertising. The motor manufacturers have become so enthusiastic in boasting environmental claims that their advertising is now being labeled as potentially misleading. While it could be assumed that the marketing gurus are more in touch with the public mood than the politicians, it wouldn't do to forget that many of the products being advertised in this manner were under development well before Sen. Inhofe's amazing gaff. That being the case, it may also be assumed that the features so enthusiastically touted as green aspects were designed with completely different motives in mind. Certainly, in computer manufacture, the new quad processors from Intel and AM...

Team Management – The less stressful way.

It’s your dream team. Everything is in place, all they need is a little bit more tweaking and they’ll be perfect. Then it happens. Somebody hands in their notice and leaves. And it’s not just the loss of one individual. It’s the strain on the others as they try to make up the shortage. Recruitment takes time. Get by that and it’s followed by even more stress as the newbie takes up more resources in the training phase. Even when it’s all done, you know the adjustments will keep them below peak performance for several months. That’s the period when other team members begin complaining about the extra work load and start to look around at other jobs. Control is easy. You just use the good old disciplinary process. Fine tuning a team is harder with many more plates to juggle. People are just plain unpredictable, or are they? Recent research by Gallup Consulting reveals a pretty convincing case for active engagement of employees, claiming that engaged employees are – More profitable More cu...