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Showing posts from March, 2008

Web Copy – The Importance of Correct Use of Language.

A recent freelance project informed potential bidders - "... I don't need creative. I write web pages and articles but my spelling and grammar are atrocious. I need an editor who will work with me on a page by page basis..." Full marks for effort here. High marks too for confidence. The writer is very much into the - I believe, therefore I can - method of self image boosting. It's a ten to one bet he repeats a mantra every morning before rising. Repeating "I can, I will, I can I will..." five hundred times, just as all the best self improvement manuals say. Or does he? Let's not forget - this guy is successfully selling his work. What is puzzling is HOW he can do creative writing when he doesn't have a grip on the basic rules of language? Don't misunderstand this. It can be done. You only have to read the opening pages of the novels on the bestseller shelf of the local bookstore to appreciate that it can be done and is done. What is elusive - is