Knowledge – the ultimate resource? I can’t argue with that.
As a writer I’m in the business of providing knowledgebase elements. I take my own experience and that of others, I then turn it into some form of written document that may be understood and acted upon by the intended audience.
Quote from Wikipedia -
Human-readable knowledge bases are designed to allow people to retrieve and use the knowledge they contain, primarily for training purposes. They are commonly used to capture explicit knowledge of an organization, including troubleshooting, articles, white papers, user manuals and others. The primary benefit of such a knowledge base is to provide a means to discover solutions to problems that have known solutions which can be re-applied by others, less experienced in the problem area.
· The most important aspect of a knowledge base is the quality of information it contains. The best knowledge bases have carefully written articles that are kept up to date, an excellent information retrieval system (search engine), and a carefully designed content format and classification structure.
Just having a common repository for knowledge and experience does not really fill the bill. The knowledge needs to be easily findable by whoever would benefit from it.
Books and libraries have been the traditional knowledge base for this society and one only has to examine the standard library classification structure to know that indexing is as important as storage.
Now we have the Internet and the search engines to act as index mechanisms. All that repository needs is validation and it will be perfect.
Personal knowledge is another matter entirely. Do you sell it or do you give it away?
The ‘Guilds’ of earlier centuries established traditions of great secrecy. This is propagated in modern times in legal and financial practise, where knowledge is only disseminated for a price, and only ever by a qualified practitioner.
Without doubt there is money in knowledge. My personal experience is that while knowledge may be disseminated either for profit or for free, the real trick for the recipient is being cute enough to benefit from knowing.
Gaining an increase in market share may become necessary for a number of reasons. You may need to shift focus from one product line to another in the face of a declining market, you may wish to expand to fend off a market place squeeze or you may just be growing towards your planned capacity. Whatever the reason, you will need to form an acquisition strategy. There are three ways to obtain an increase in market share – Earn it. Use competitive trading to buy it. Acquire a competitor. Each of the three approaches bring along its own strategy requirements and its own issues. Selecting the best approach depends entirely on circumstance. Outperform the competition. Earning market share by supplying a better product, better service, better support, better delivery is an honorable way of expanding a customer base. It is steady, progressive and undemanding in that production/purchasing is not subject to stresses caused by sudden up-shifts in supply/delivery. Even so, there are issues. Attaini...
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